Search Engine Optimization (SEO) has become very popular over the years, and everyone from small business owners to CEO’s are employing SEO techniques to promote their websites. But what is Search Engine Optimization? It’s a long-winded answer but if you understand what it is, you can start to use it in your business. Let’s break it down into two parts.
There are really only two main differences between PPC vs. SEO.
The first is where listings show up on the search results page first. Organic traffic: Search Engine Optimization or SEM is the natural way to rank high in search engines without paying for advertising. The second difference is who pays for this traffic. With PPC you pay each time someone clicks on your ad and visits your website. SEO requires you to pay for each time someone searches your specific keywords, and each time they get back to your website.
Getting started with SEM requires a lot of research and learning, which is why it’s better to use an organic search engine optimization company to get started. If you’re just getting started with search engine optimization, it’s also good to use a paid service. You’ll pay less in the beginning and you have many more options and tools when working with a paid service. Here are a few things you should be aware before hiring a SEM company to help you with your online marketing strategy:
First off, you need to know that Search Engine Optimization doesn’t necessarily equal pay per click advertising. Advertisements are where most people start when trying to increase their online presence. However, there are other ways to market your site that don’t involve paying per click. You can start a blog, submit articles to article directories, create videos, podcasts, and other interactive media, and even participate in forums. Each of these forms of internet advertising can bring you more traffic and targeted potential customers, if you do them properly.
Second, you need to understand how Search Engine Optimization works.
When someone types a search term into a Search Engine like Google or Bing, your website is scanned and you are given a list of websites that match the search terms you searched for. The sites are ranked according to the relevance and importance of the content they provide. The higher the ranking, the higher up in search engine results the website appears. This is an important part of Search Engine Optimization and is what determines your placement in the organic search results.
Third, you need to know that Pay per click isn’t always the best way to draw in targeted traffic. Many companies make the mistake of using PPC to launch their online business. They start throwing hundreds of money at PPC and paying thousands of dollars per click. Unfortunately, without an effective website, Pay per click is not enough to launch an online business. An effective online business needs to have back links, website optimization, search engine optimization, and organic search results.
Fourth, you need to realize that Search Engine Optimization doesn’t have to be difficult. One of the best methods that I’ve seen for SEO is to purchase a proven system like the Niche Blogger. These systems will help you create and optimize your website, your articles, your ads, and other key components of your online business. With the right system in place, Search Engine Optimization can be a very easy task.
Fifth, you need to understand that Search Engine Optimization isn’t just about spending money. You can use free tools and free software to help you perform your own Search Engine Optimization. You should also know that the amount of money you spend to optimize your website will be less than what it costs to pay someone else to do it for you.
- You can optimize your site for pennies a day, or you can hire someone to do it for tens of thousands of dollars.
- As long as you are willing to invest the time and effort yourself, there is no reason that you couldn’t reach the top of the search engines.
- Doing it the right way takes very little time and is worth it if you want to rank highly within the major search engines.